Band: Miss May I
Song Title: Masses of a Dying Breed
Year: 2011
Genre: Metalcore
Director: Bradley R. Golowin & Kevin Prose Cross
Target Audience: 15-24
Using Goodman's theory this video would fit into all categories as there is a narrative however it is un related to the lyrics, as well as some performance footage. The video has very fast takes this links in with the genre of the song, (metalcore). When we film our video we need to take this into account and film a large ammount of shots so we can edit between them easily.
The narrative in the video is set in the american civil war, and the video depicts a bloody battle between two groups of armed men. The video is very bloody and gritty, this is reflected in the shooting and editing of the video. The handheld movement in the performance footage simulates a documentary like approach to filming his makes the situation seem realistic. The handheld movement also adds to the action of the scene making the video very movement orientated which fits into the genre.
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