Welcome to my A2 blog, I will be producing a music video, a magazine advert advertising the digipak and a digipak. I will be blogging on codes and conventions of music video.
Sunday, 21 August 2011
Cavalera Conspiracy - Sanctuary (NSFW)
The music video is shot as if it was a 'found footage' film and uses handheld cameras. The music video blends two of Goodmans three types of music videos together. It's a narrative/performance video. Metal and horror have both been associated with each other since the beginning of metal. Bands such as Iron Maiden and Judas Priest used dark imagery in their music videos such as depictions of satanic rituals (Bring Your Daughter To The Slaughter) and evil imagery this was to go against the heavily Christian western socities views on music etc. The creature in the music video looks to be based around Frankensteins monster, as it's a large lumbering mutant this could also link into religion again as Mary Shelleys classic tale had large ammounts of religious inspiration and imagery. The monster could also be a physical manefestation of the genre itself and the film crew being western society. The monster at the start of the video is chained up this could represent the genre being locked up and oppressed while the Christian media stand back and taunt the figure heads of the genre (Thrash metal Max Cavalera being one of them.). The camera movemnts are very fast this is too show the speed of the music visually, the camera is also never stationary keeping this idea of movement going. The found footage idea could be based of many newer horror films that use handheld cameras and are taken from the characters perspective, films such as The Blair Witch Project, Alien Abduction: The Mcpherson Tape, Evidence and Eyes in The Dark have used this idea with great success the reason this genre is so popular for film makers now is because it can be done on a shoestring budget and still look fantastic, this could be another reason why the music video was shot like this to keep the budget down.
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