Song Title: The Impaler
Release Date: 30 June 2011
Target Audiance: 15-24 Male audiance
The editing of the video is done very well and is very rapid this is to create a sense of urgency and violance without showing any violance as it's very frantic. The shots seem to be intentionally blurred to make the darkened figures (the band) more menacing.
The range of shots used differ a lot and the framing within the shots is very good. There seem to be a large amount of close ups/extreme close ups on the vocalist's (Vince) mouth, this is because another common convention of music video is used lip synching. There are also numerous close ups of the guitar from low angles suggesting the band member/s are dominating and in power. The shots seem to be done in a handheld fashion this could signify realism although seeing as they're playing in a mans beard I doubt that was the intention, but it can also signify movement and the power of the music this is a convention used in a large amount of video's in the extreme metal genre and even into genres like 'Hardcore'.