Welcome to my A2 blog, I will be producing a music video, a magazine advert advertising the digipak and a digipak. I will be blogging on codes and conventions of music video.
Tuesday, 30 August 2011
YOUR DEMISE - Miles Away
Genre: Hardcore
Members:
Ed McRae - Vocals
Stuart Paice - Guitar
Daniel Osborne - Guitar
Jimmy Sampson - Bass
James Taliby - Drums
Release Date: 7th October 2010
The video opens with a close up of Stu's guitar body, this shot is stationary unlike the majority of the other shots as while the take is playing the only thing that can be heard is a slow guitar riff. Then the roll of the snare drums and bass come in and the different shots all start to show movement. There are some shots showing either the band members jumping or close ups of the members of the corwd singing along to the chorus. These shots are to show the power of the song as this is one of the bands most famous singles to date. The video focuses on movement, the camera is nearly always moving it normally is done by handheld camera work from the crowds perspective to give it a POV feel and to show a hardcore gigs atmosphere. Hardcore is a very fast paced genre of music and the video tries to emmulate the atmosphere with constant movement wether it being from the crowd or band or the camera. The video is shot in a very cramped venue this is also refferance to the genre as it's not very likely you'd see a hardcore band at an arena with tens of thousands of people instead they would most likely play atbars or clubs that played punk/rock/metal or small stages at festivals. The video is also shot in black and white, this helps reinforce the idea of loneliness as the lyrics center around loneliness "You let go of me, to hold on to better things. In a world of Someones, I just wanted to be no one." the song title is also 'Miles Away' however it could also connote the breaking away from modern society/ the norm this is a centeral point with Hardcore Punk as it's all about being diffirant from the mainstream massive artists. The takes are also edited together at a very fast pace this also helps signify the ferocity and fast paced nature of the song, the shots also equally focus on each member it doesn't just focus on Ed like other band videos might, this is another thing hardcore punk bands are trying to do is to scrap the idea of the singer/frontman being the most important member of the band and have each member be just as important this helps show that each member of the band is as vital as the other.
Sunday, 21 August 2011
Cavalera Conspiracy - Sanctuary (NSFW)
The music video is shot as if it was a 'found footage' film and uses handheld cameras. The music video blends two of Goodmans three types of music videos together. It's a narrative/performance video. Metal and horror have both been associated with each other since the beginning of metal. Bands such as Iron Maiden and Judas Priest used dark imagery in their music videos such as depictions of satanic rituals (Bring Your Daughter To The Slaughter) and evil imagery this was to go against the heavily Christian western socities views on music etc. The creature in the music video looks to be based around Frankensteins monster, as it's a large lumbering mutant this could also link into religion again as Mary Shelleys classic tale had large ammounts of religious inspiration and imagery. The monster could also be a physical manefestation of the genre itself and the film crew being western society. The monster at the start of the video is chained up this could represent the genre being locked up and oppressed while the Christian media stand back and taunt the figure heads of the genre (Thrash metal Max Cavalera being one of them.). The camera movemnts are very fast this is too show the speed of the music visually, the camera is also never stationary keeping this idea of movement going. The found footage idea could be based of many newer horror films that use handheld cameras and are taken from the characters perspective, films such as The Blair Witch Project, Alien Abduction: The Mcpherson Tape, Evidence and Eyes in The Dark have used this idea with great success the reason this genre is so popular for film makers now is because it can be done on a shoestring budget and still look fantastic, this could be another reason why the music video was shot like this to keep the budget down.
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