Welcome to my A2 blog, I will be producing a music video, a magazine advert advertising the digipak and a digipak. I will be blogging on codes and conventions of music video.
Friday, 9 March 2012
CO - Using Final Cut Express
As a way of incorporating the use of new media technologies, classes this year and the year beforehand have heavily advocated the use of Final Cut Express, a variant of Apple's hugely successful Final Cut Pro. This rather fantastic utility allows users to import footage in a variety of formats including .xml, .mov, .mp4 and many more and use a whole host of different tools, appliances and devices to edit whatever you want. We all thought that the use of Final Cut Express helped us extensively throughout the video's creation, and still is. It was of course a huge step up to being restricted to iMovie '08, which was the program that a majority of us used last year for our film openings, as we got to use so many more features; notable examples on our video include (or will include when we're done with it) various "hot colour" tints such as deep red and sepia, glows, fades, possible dazzles, the earthquake effect (which obviously shakes a chosen focal point to simulate a tremor) and a lot of fade in/fade out/cross dissolve transitions. However, the main effect that we used in FCE was the use of the bezier brightness and contrast slider, where we darkened and lightened shots we needed, which we couldn't do before. To summarise, the use of Final Cut Express has greatly helped Sublime Transcendence achieve all we wanted by using effects and precision within the post-production stages of our video.
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